Vosinaki

Putting the ‘classic’ back into a Greek classic.

Vosinaki is a historical Greek rusks brand, established by Nikos Vosinakis in 1977 in the city of Patras. Over time the well known design had become, to put it politely, outdated. It was time for some new energy for Vosinaki in the form of new NPD’s.

Our design for the new NPD’s – variations on their classic rusk but with new ingredients like Carob and Barley – invites a bit of classic nostalgia for the Vosinaki brand, but with a fresh, contemporary twist.

The design allowed Vosinaki to connect to a new, younger consumer with its iconic new look and refreshed artisanal heritage.