Sitly came to fruition from the founder’s personal struggle to arrange childcare. Today Sitly is the largest babysitting marketplace in the world. In its further growth and expansion, Sitly called upon Positivity to redefine its strategy and redesign the Sitly brand identity.

And we happily took on this challenge.

The platform and app performs well, but in it’s functionality. The essence of our renewed strategy was simple: the best childcare solutions are facilitated when the connection between parents and babysitters is equally meaningful. This makes Sitly the biggest facilitator of Meaningful Childcare Connections, giving you instant and effortless access to childcare in your area.
Offering a joyful and accessible platform that is equally beneficial for parents AND babysitters, became the new foundation of the new Sitly brand identity. In addition to the newly crafted and custom-made Sitly logo, Positivity created the “S” as a key visual device that works hard to connect parents and babysitters. Backed-up by a refreshing joyful colour palette, a very own-able and recognisable font and some solid lay-out principles, Sitly now radiates confidence and trust in a fun and approachable way. To complement this new expressive, dynamic and versatile visual identity, our creative team created a unique set of illustrations.

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