Brouwerij ‘t IJ – 2020
Brouwerij ‘t IJ is our longest standing client, and one we’re particularly proud of. Starting from a small brewery next a windmill in Amsterdam, they have grown to become Holland’s largest craft beer.
Our latest design evolution shows how far the brand has come – from eccentric craft beer, to a true dutch icon.
The latest evolution recognises the changes in the beer category, where craft has become mainstream. With so many new beer brands on offer ‘t IJ asked us to boost their shelf presence, with an update to our classic labels. The result is a fresh new look, with a bright bold confidence.
A vital part of the redesign was range integrity and alignment.
With retailers frequently dividing the range across different areas, and labels having such individual characters, the new design had to unite the labels, including our iconic IPA.
Of course the IJ is more than just the labels, and for the last 12 years we’ve created everything from Posters, beermats, websites, to cans and campaigns.
We’re proud of IJ. Mokum’s mooiste.