LATERAL
LATERAL
Lateral are the Naval Architects that put the ’super’ into Superyachts.
They asked us to do the same for their branding – to create an identity that captures their proven approach to innovation, including creating a name that helps tell their story.
Based in the UK they provide extraordinary engineering solutions that drive the global superyacht industry forward, and use lateral thinking to make the incredible possible.
Our approach was to use a puzzle that rewards lateral thinking, allowing their new manifesto – created by Peter Economides – to flow through all they do.