Elbisco is one of Greece’s largest producers of baked snacks – from everyday cookies to rustic Greek Pitakia.
They had all the ingredients of a great brand – with a long heritage in flour and baking authentically Greek products, but their identity was outdated, functional and industrial.
So we created a new identity that represents a fundamental new shift in strategy. One that reflects a shift from a national food company to a global producer of products proudly baked in Greek tradition, using pure and balanced ingredients and simple recipes.
Inspired by timeless Greek values and food culture, the new Elbisco logo is hand-crafted using natural shapes that reflect the grains and ingredients that the bakers use to create great products. Elbisco brings together the ingredients everyone needs to enjoy the simple things in life.