De Rit is one of Holland’s oldest and best loved organic brands, with a wide range of cookies, savoury snacks and more delicious stuff.
After many years in the health food stores, and more new-comers entering the organic sector, this organic brand had become tired and a little old fashioned, and was much in need of a re-design.
Our brief was to freshen up the brand in the progressive Dutch market, without losing the consumers in the more conservative German market. An additional challenge was the necessity to re-use the existing product photography. The fresher evolutionary design was then rolled out in The Benelux, Germany, France and the UK.