At Positivity we really believe that design can be a force for good. When we first connected with Buzz Women – an organisation dedicated to societal change through empowering women – we felt compelled (and honoured) to help in any way we could. As part of our own commitment to making a positive impact we offered our branding expertise for free working closely with Buzz Women to create their new global brand identity. Our goal was to help professionalise and unify their brand while using the power of design to inspire action and spark social change.

Buzz Women are an inspiring international organisation that educates rural women at their doorstep using schools on wheels – using simple educational methods to help transform communities. Key to this method is empowering local anchor women to continue leading the transformation process. This way the Buzz education spreads in each community with women not only changing their own lives but also inspiring their family and community to do the same – spreading like ripples through society. These individual ripples become unstoppable waves of transformation.

So our rebranding of Buzz Women’s visual identity was based around the ripple effect – a powerful yet simple metaphor for how small actions can create far-reaching change.

Buzz Women know from experience that each women educated and empowered affects others around her and the effects spread lifting countless lives and sparking a broader movement.

We wanted to visually convey that the work Buzz Women does isn’t just about individual change – it’s about igniting a collective force for good one ripple at a time. True positivity in action!