Celestyal Cruises
Celestyal Cruises
Celestyal Cruises offer truly unique and authentic journeys, where guests get to live, feel and taste the legendary Greek culture and hospitality.
Cruise tourism has grown exponentially over the past decade, and with a new audience of avid millennial travellers, operators find themselves with an additional younger audience hungry for discovery.
Celestyal Cruises came to Positivity with the aim to capture this potential growth, and to strengthen and broaden the brands’ appeal. Working with the fabulous Strategy Guru Peter Economides, Positivity redefined Celestyal Cruises’ brand identity – from the radical evolution of their logo, through to the playfully Greek visual language. Our team has created a more accessible, meaningful and impactful brand, bringing to life the ‘Greek love for travel and experience’.